social media, strategy & graphic design

the process:

The Dream Factory is a Manitoba-based charity that supports children facing life-threatening illnesses and their families. They have supported over 900 children since 1983. In 2025, they rebranded. They didn’t just want to be seen as a dream-granting travel agent, which was the most common misconception. The Dream Factory is with children and their families throughout their whole medical journey and recovery—before and after appointments, on a day off from school and after their dream’s been granted.

I worked on The Dream Factory campaign rebrand project with classmates Caterina Di Canio and Owen White.

My main role was to execute the creative brief and plans into a visually appealing presentation and social media mockup that communicated our big idea of “What do you want to do today?” The visuals were inspired by Dream Kids themselves. If they were to scrapbook their experience at The Dream Factory, what would it look like?

Our campaign received extremely positive feedback from executive director Andrew Kussy. In particular, he praised the design elements, the big idea and how it’s aligned with the organization’s identity and mission.

tools used:

Adobe Photoshop