social media, video & editing

the approach:

In collaboration with Mia Hildebrandt, the director of marketing and communications for the Winnipeg Sea Bears, my role is to brainstorm content for the Sea Bears’ social media pages (Instagram and TikTok) and execute them.

These ideas come from consuming content, brainstorming sessions with Mia and on the commute.

The objective of the videos varies. Some aim to showcase player personalities while others are to share news in a fun way.

These align with the brand voice and resonate with the target audience, which includes young fans who connect with the team on social media.

The three videos combined for over 670 shares and over 3,700 likes across both platforms.

tools used:

TikTok
Adobe Premiere Pro

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The Dream Factory